- \n
- P\u0101rmai\u0146as un tendences<\/a>. K\u0101das p\u0101rmai\u0146as nes \u0161\u012b kr\u012bze un k\u0101 Jums uz t\u0101m rea\u0123\u0113t, izmantojot kr\u012bzes sniegt\u0101s iesp\u0113jas?<\/em><\/li>\n
- Uz\u0146\u0113muma pl\u0101no\u0161ana kr\u012bzes laik\u0101<\/a>. K\u0101 pie\u0146emt l\u0113mumus situ\u0101cij\u0101, kad pat tuv\u0101k\u0101 n\u0101kotne ir neskaidra?<\/em><\/li>\n
- Uz\u0146\u0113muma tie\u0161saistes strat\u0113\u0123ija. K\u0101 r\u012bkoties situ\u0101cij\u0101, kad ar\u012b uz\u0146\u0113m\u0113jdarb\u012bb\u0101 \u013coti strauji pieaug interneta noz\u012bme?<\/em><\/li>\n
- Finans\u0113juma piesaistes strat\u0113\u0123ija. K\u0101 piesaist\u012bt valsts, starptautisko un banku finans\u0113jumu kr\u012bzes apst\u0101k\u013cos?<\/em><\/li>\n<\/ol>\n
Tas bija zin\u0101ms jau sen, ta\u010du p\u0113d\u0113jie m\u0113ne\u0161i to pier\u0101d\u012bja v\u0113lreiz: m\u016bsdien\u0101s uz\u0146\u0113mumam ir j\u0101b\u016bt p\u0101rst\u0101v\u0113tam internet\u0101 un tas ir j\u0101dara p\u0113c iesp\u0113jas prasm\u012bgi. Vai tev tas izdodas?<\/strong><\/p>\n
\u201cV\u0113l neesi pabeidzis vienu darbu, kad jau pieteicies otrs un tre\u0161ais – tie ir glu\u017ei k\u0101 tuk\u0161i katli, kas vis\u0101di j\u0101piepilda. Tu nop\u016blies bez rimas, bet kad esi nog\u0101jis visu rindu, vari s\u0101kt atkal no jauna. Tas nest\u0101jas ne uz mirkli, neko nav iesp\u0113jams pabeigt, lai nevajadz\u0113tu dar\u012bt vair\u0101k. Nav iesp\u0113jams ne no k\u0101 izb\u0113gt, vien vari uz br\u012bdi atvilkt elpu, bet tad viss nemit\u012bgi atgrie\u017eas un pamaz\u0101m ir j\u0101s\u0101k no jauna.\u201d<\/em><\/p>\n
G\u0101briels Skots, \u201cAvots\u201d<\/em><\/p><\/blockquote>\n
Darbs internet\u0101 ir nebeidzams<\/h3>\n
Cilv\u0113ks ir sav\u0101da b\u016btne – vi\u0146\u0161 pats sev visu laiku izdom\u0101 nodarbes. P\u0113d\u0113j\u0101 gadsimta laik\u0101 vairumam eiropie\u0161u (daudzviet ir cit\u0101d\u0101k) vairs nav smagi j\u0101str\u0101d\u0101 uz lauka vai fabrik\u0101s. Tom\u0113r t\u0101 viet\u0101 m\u0113s esam izdom\u0101ju\u0161i citus nebeidzamus darbus: m\u0113s nebeidzami pl\u0101nojam un p\u0101rpl\u0101nojam, atskait\u0101mies viens otram, aizvien izsmalcin\u0101t\u0101kos veidos cen\u0161amies savu darbu p\u0101rdot.[1]<\/a><\/p>\n
Interneta ien\u0101k\u0161ana m\u016bsu ikdien\u0101 \u0161aj\u0101 zi\u0146\u0101 neko nav vienk\u0101r\u0161ojusi jo l\u012bdz ar to uz\u0146\u0113m\u0113jiem ir par\u0101d\u012bjusies jauna, pla\u0161a darba fronte. Turkl\u0101t viss nep\u0101rtraukti un strauji main\u0101s.<\/p>\n
Pirmk\u0101rt: main\u0101mies m\u0113s pa\u0161i. Mums ir aizvien jaunas lietas, ko par savu uz\u0146\u0113mumu past\u0101st\u012bt gan soci\u0101lajos t\u012bklos, gan sav\u0101 m\u0101jaslap\u0101. Ja ilgi klus\u0113sim, klienti, kas izmanto internetu, par mums pamaz\u0101m aizmirs\u012bs.<\/p>\n
Otrk\u0101rt: main\u0101s \u0101rpasaule. Rodas aizvien jaunas tie\u0161saistes tehnolo\u0123ijas un main\u0101s konkurentu metodes. Pa\u0161laik, piem\u0113ram, mums ir svar\u012bgi b\u016bt pirmaj\u0101s viet\u0101s Google mekl\u0113jumu rezult\u0101tos, bet m\u0113s nezin\u0101m, cik ilgi t\u0101 v\u0113l b\u016bs un kas n\u0101ks viet\u0101? Sabiedr\u012bbai aizvien vair\u0101k pat\u012bk inform\u0101ciju nevis las\u012bt, bet gan noskat\u012bties video vai noklaus\u012bties audio form\u0101t\u0101. Main\u0101s interneta tehnolo\u0123ijas: modernaj\u0101s m\u0101jaslap\u0101s tiek lietots modul\u0101rais dizains, jaun\u0101 paaudze aizvien ret\u0101k ieskat\u0101s datoros, aizvien popul\u0101r\u0101ki k\u013c\u016bst \u010datboti, m\u0101jaslap\u0101m v\u0113lams izmantot AMP tehnolo\u0123iju un v\u0113l un v\u0113l\u2026 Kur\u0161 gan var pasp\u0113t tam visam izsekot l\u012bdzi un vienm\u0113r b\u016bt priek\u0161\u0101 konkurentiem?<\/p>\n
Tom\u0113r realit\u0101t\u0113 viss ir vienk\u0101r\u0161\u0101k, jo pats galvenais nemain\u0101s: m\u0113s joproj\u0101m cen\u0161amies piesaist\u012bt cilv\u0113ku uzman\u012bbu. Pat strauji att\u012bstoties m\u0101ksl\u012bgajam intelektam, internets joproj\u0101m ir tikai starpnieks starp uz\u0146\u0113mumu un klientu.<\/p>\n
\u0160\u012b raksta m\u0113r\u0137is ir pal\u012bdz\u0113t tev – neliela uz\u0146\u0113muma vad\u012bt\u0101jam – orient\u0113ties taj\u0101, k\u0101 tavam uz\u0146\u0113mumam izmantot interneta iesp\u0113jas.<\/p>\n
Tr\u012bs darb\u012bbas virzieni<\/h3>\n
Veidojot savu t\u0113lu internet\u0101, vairumam uz\u0146\u0113mumu sava darb\u012bba ir j\u0101pl\u0101no tr\u012bs galvenajos virzienos: (1.ilustr\u0101cija).
![\"\"](\"http:\/\/c7.lv\/wp-content\/uploads\/2020\/07\/MajaslapasPl.png\")
<\/p>\n1. ilustr\u0101cija. Uz\u0146\u0113mumam, p\u0101rst\u0101vot sevi internet\u0101, vienl\u012bdz svar\u012bga ir t\u0101 darb\u012bba \u0101rpus interneta, uz\u0146\u0113muma darb\u012bba soci\u0101lajos t\u012bklos un uz\u0146\u0113muma m\u0101jaslapa.<\/em><\/p>\n
- \n
- \u0100r\u0113j\u0101 vide:<\/strong> Vai uz\u0146\u0113mum\u0101 ir skaidri att\u012bst\u012bbas m\u0113r\u0137i? Vai ir apzin\u0101tas konkurences priek\u0161roc\u012bbas? Vai par darbu ir labas klientu atsauksmes? Vai ir izstr\u0101d\u0101ts uz\u0146\u0113muma stils? Vai uz\u0146\u0113mumam ir savs piekrit\u0113ju – fanu pulks?<\/li>\n
- Soci\u0101lie t\u012bkli:<\/strong> Kuros t\u012bklos uz\u0146\u0113mums akt\u012bv\u0101k darbosies? Vai ir skaidri m\u0113r\u0137i? Vai komunik\u0101cijai ir atv\u0113l\u0113ts kompetenta darbinieka laiks? Vai ir \u012bpa\u0161s komunik\u0101cijas stils un pl\u0101ns? K\u0101 uz\u0146\u0113mums soci\u0101lajos t\u012bklos veidos savu kopienu – kas vienos \u0161os cilv\u0113kus?<\/li>\n
- M\u0101jaslapa:<\/strong> K\u0101di ir m\u0101jaslapas m\u0113r\u0137i? Vai t\u0101 ir klientiem \u0113rta un saprotama? Vai t\u0101 ir tehniski pareizi izveidota? Vai ir nepiecie\u0161am\u012bba m\u0101jaslapas saturu bie\u017ei atjaunot un papildin\u0101t – un, ja t\u0101, vai tas ir \u0113rti izdar\u0101ms? Vai uz\u0146\u0113mum\u0101 tam ir atv\u0113l\u0113ts finans\u0113jums vai kompetenta darbinieka laiks?<\/li>\n<\/ol>\n
\u0100r\u0113j\u0101 vide<\/h3>\n
Lai vai k\u0101 att\u012bst\u012btos internets, tepat ir \u0101rpasaule. Virtu\u0101laj\u0101 vid\u0113 uz\u0146\u0113mums pan\u0101kumus var g\u016bt tikai tad, ja ir izdar\u012bti sagatavo\u0161an\u0101s darbi. Da\u017ei no svar\u012bg\u0101kajiem ir:<\/p>\n
- \n
- Skaidrs, kvalitat\u012bvs uz\u0146\u0113muma darb\u012bbas pl\u0101ns<\/strong>, kas ietver uz\u0146\u0113muma misiju, v\u012bziju, v\u0113rt\u012bbas, sasniedzamos m\u0113r\u0137us, efektivit\u0101tes krit\u0113rijus.<\/li>\n
- Aizvien liel\u0101ku noz\u012bmi m\u016bsdien\u0101s ieg\u016bst kvalitat\u012bvi izstr\u0101d\u0101ts pakalpojuma dizains<\/strong>[1]<\/a> – ja tas ir izstr\u0101d\u0101ts, ir daudz vienk\u0101r\u0161\u0101k organiz\u0113t savu darbu ar\u012b interneta vid\u0113.<\/li>\n
- Skaidr\u012bba par uz\u0146\u0113muma strukt\u016brvien\u012bbu un darbinieku atbild\u012bbas jom\u0101m<\/strong> – tas \u013cauj daudz prec\u012bz\u0101k sadal\u012bt darbus un atbild\u012bbas ar\u012b internet\u0101 veicamajiem darbiem.<\/li>\n
- Uz\u0146\u0113muma grafisk\u0101 identit\u0101te<\/strong>. Ar\u012b \u0161aj\u0101 jom\u0101 nemit\u012bgi notiek p\u0101rmai\u0146as, ta\u010du netr\u016bkst ar\u012b labu padomu, k\u0101 saglab\u0101t savu identit\u0101ti un b\u016bt m\u016bsdien\u012bgam nep\u0101rtraukti main\u012bg\u0101 vid\u0113.[2]<\/a><\/li>\n
- Tik\u0161an\u0101s<\/strong> ar draugiem un pazi\u0146\u0101m, biznesa partneriem un saviem atbalst\u012bt\u0101jiem – iedvesmojiet viens otru!<\/li>\n<\/ol>\n
Ta\u010du, iesp\u0113jams, vissvar\u012bg\u0101kais padoms ir:<\/p>\n
- \n
- Ap\u0146emies izdar\u012bt to, ko sp\u0113si labi izdar\u012bt un tad noteikti to izdari!<\/li>\n<\/ul>\n
Interneta laikmet\u0101 \u0161\u012b pamatpaties\u012bba ir ieguvusi pavisam citu sp\u0113ku: negat\u012bvas zi\u0146as lasa bie\u017e\u0101k un Google mekl\u0113jumu rezult\u0101tos t\u0101s viegli non\u0101k augst\u0101kaj\u0101s viet\u0101s. Negat\u012bva atsauksme tavu \u010daklo darbu soci\u0101lajos t\u012bklos un m\u0101jaslap\u0101 var padar\u012bt gandr\u012bz velt\u012bgu – vismaz uz k\u0101du laiku.<\/p>\n
Soci\u0101lie t\u012bkli<\/h3>\n
Pl\u0101nojot savu darb\u012bbu soci\u0101lajos t\u012bklos, vissvar\u012bg\u0101k b\u016btu atcer\u0113ties \u0161\u0101das tr\u012bs pamatpaties\u012bbas:<\/p>\n
- \n
- L\u012bdz\u012bgi, k\u0101 jebkurai citai darb\u012bbai, ar\u012b darbam soci\u0101lajos t\u012bklos ir j\u0101b\u016bt ar noteiktu m\u0113r\u0137i<\/strong>. Cit\u0101di nav v\u0113rts pat s\u0101kt![3]<\/a><\/li>\n
- Darb\u012bba soci\u0101lajos t\u012bklos ir k\u0101 maratons<\/strong> – tas ir ilgi, nogurdino\u0161i un nedr\u012bkst atsl\u0101bt. T\u0101d\u0113\u013c, jau uzs\u0101kot \u0161o darbu, ir j\u0101b\u016bt skaidram pl\u0101nam[4]<\/a> un ir \u013coti skaidri j\u0101zina, kur\u0161 darbinieks ko dar\u012bs.<\/li>\n
- Neatkar\u012bgi no t\u0101, kuru soci\u0101lo t\u012bklu tu izmanto, tu komunic\u0113 ar citiem cilv\u0113kiem<\/strong>, pak\u0101peniski audz\u0113jot savu piekrit\u0113ju un sekot\u0101ju loku. Jebkur\u0101 soci\u0101laj\u0101 t\u012bkl\u0101 \u013coti svar\u012bga ir cilv\u0113ciska, saprotama un dabiska komunik\u0101cija.<\/li>\n<\/ol>\n
Da\u017ei citi ieteikumi:<\/p>\n
- \n
- Nelielam uz\u0146\u0113mumam lab\u0101k koncentr\u0113t savus sp\u0113kus uz vienu – div\u0101m platform\u0101m (piem\u0113ram, LinkedIn<\/em> un Facebook<\/em>), toties dar\u012bt to kvalitat\u012bvi. Soci\u0101lo t\u012bklu kontus daudz\u0101s platform\u0101s uztur\u0113t ir laika zi\u0146\u0101 \u013coti d\u0101rgi.<\/li>\n
- Kopum\u0101 labi str\u0101d\u0101 Pareto princips: ap 80% soci\u0101lo t\u012bklu ieraksti ir izklaid\u0113jo\u0161i, ieinteres\u0113jo\u0161i un ap 20% ierakstu rad\u012bti, lai p\u0101rdotu tavus pakalpojumus vai preces. Protams, tava uz\u0146\u0113muma darba specifika var b\u016bt ar\u012b t\u0101da, ka visi ieraksti ir vienlaikus p\u0101rdo\u0161anai un ieinteres\u0113\u0161anai.<\/li>\n
- Pa\u0161laik v\u0113lamais ierakstu bie\u017eums ir ap 1 – 2 reizes dien\u0101. Bie\u017e\u0101ki ieraksti var samazin\u0101t interesi.[5]<\/a><\/li>\n
- Att\u0113li lieliski pal\u012bdz, ta\u010du teksts uz att\u0113liem parasti vairs nav efekt\u012bvs un bie\u017ei ir pat pret\u0113ji.[6]<\/a> Teksts uz att\u0113liem var kalpot par iemeslu tam, ka, piem\u0113ram, Facebook atsaka ieraksta reklam\u0113\u0161anu.<\/li>\n
- Jau tad, kad ir sapulc\u0113ti da\u017ei desmiti sekot\u0101ju, ir v\u0113rts noskaidrot diennakts un ned\u0113\u013cas laiku, kad vi\u0146i visbie\u017e\u0101k skat\u0101s soci\u0101los t\u012bklus. Tam attiec\u012bgi ir j\u0101piel\u0101go ierakstu public\u0113\u0161anas laiks. Protams, pieaugot sekot\u0101ju skaitam, monitorings ir j\u0101atk\u0101rto. Raksta autors \u0161im m\u0113r\u0137im izmanto Buffer.com<\/em> (te tas ir iesp\u0113jams bez maksas), ir pieejami ar\u012b citi lieliski r\u012bki.<\/li>\n<\/ul>\n
M\u0101jaslapa<\/h3>\n
Uz\u0146\u0113muma m\u0101jaslapas noz\u012bme p\u0113d\u0113jo gadu laik\u0101 turpina pieaugt. Laba m\u0101jaslapa joproj\u0101m ir lieliska iesp\u0113ja izcelties, jo da\u013cai mazo un vid\u0113jo uz\u0146\u0113mumu m\u0101jaslapu visp\u0101r nav[7]<\/a> vai t\u0101s ir maz informat\u012bvas un nekvalitat\u012bvas. Joproj\u0101m tu vari apsteigt vairumu konkurentu ar da\u017e\u0101diem pa\u0146\u0113mieniem. M\u0101jaslap\u0101 var prasm\u012bgi iek\u013caut instrumentus m\u0101jaslapas un soci\u0101lo t\u012bklu kontu sasaistei, piem\u0113ram, Facebook Pixel,[8]<\/a>, var veidot m\u0101jaslapas versijas savu m\u0113r\u0137a tirgus valstu valod\u0101s, var ar\u012b izmantot citus pa\u0146\u0113mienus, kurus konkurenti bie\u017ei vien neattopas pielietot.<\/p>\n
Uzs\u0101kot pl\u0101not savu m\u0101jaslapu, uz\u0146\u0113m\u0113js saskaras ar vissvar\u012bg\u0101ko izaicin\u0101jumu, kas noteiks turpm\u0101ko m\u0101jaslapas likteni: kas m\u0101jaslapu veidos un uztur\u0113s? Nelielam un vid\u0113jam uz\u0146\u0113mumam divi galvenie varianti ir \u0161\u0101di:<\/p>\n
- \n
- Ieg\u0101d\u0101ties \u0101rpakalpojumu: profesion\u0101\u013ca izstr\u0101d\u0101tu un, iesp\u0113jams, ar\u012b uztur\u0113tu m\u0101jaslapu.<\/li>\n
- Att\u012bst\u012bt m\u0101jaslapu saviem sp\u0113kiem. Iesp\u0113jams, tie\u0161i tu vai tavs darbinieks ir profesion\u0101lis \u0161aj\u0101 jom\u0101.<\/li>\n<\/ol>\n
\u0100r\u0113ja izpild\u012bt\u0101ja izstr\u0101d\u0101ta m\u0101jaslapa<\/h4>\n
M\u0101jaslapa, kuru izveidojis \u0101r\u0113js izpild\u012bt\u0101js, var b\u016bt \u013coti veiksm\u012bgs ieguld\u012bjums, ta\u010du, tikpat iesp\u0113jams – piln\u012bga neveiksme. Veiksmes faktori ir \u0161\u0101di:<\/p>\n
- \n
- Tu esi izpl\u0101nojis m\u0101jaslapas saturu un strukt\u016bru<\/strong> t\u0101, lai t\u0101 b\u016btu piem\u0113rota tie\u0161i tavu klientu un ar\u012b tav\u0101m tagadnes un n\u0101kotnes vajadz\u012bb\u0101m. V\u0113l lielisk\u0101k, ja tev ir sagatavots vizu\u0101lais materi\u0101ls un teksts – t\u0101 b\u016bs l\u0113t\u0101k, \u0101tr\u0101k un rezult\u0101ts lab\u0101k atbild\u012bs tam, kas nepiecie\u0161ams tavam uz\u0146\u0113mumam. Kas notiks, ja tu to neb\u016bsi izdar\u012bjis? Nekas \u012bpa\u0161s: darbu izpild\u012bt\u0101js b\u016bs spiests atrisin\u0101t \u0161o situ\u0101ciju tav\u0101 viet\u0101 un vi\u0146\u0161 to, protams, dar\u012bs sev p\u0113c iesp\u0113jas l\u0113t\u0101k\u0101 veid\u0101, piem\u0113ram, izmantojot l\u012bdz\u012bgu uz\u0146\u0113mumu m\u0101jaslapu paraugus. M\u0101jaslapas izstr\u0101d\u0101t\u0101js vair\u0101k vai maz\u0101k laipni komunic\u0113s, pied\u0101v\u0101s da\u017e\u0101dus risin\u0101jumu variantus – ar\u012b vi\u0146am apmierin\u0101ts klients ir \u013coti svar\u012bgs. Ta\u010du vi\u0146\u0161 nevar izpl\u0101not tava uz\u0146\u0113muma darb\u012bbu, izdom\u0101t, ar ko tu esi lab\u0101ks par konkurentiem un k\u0101d\u0113\u013c tavi pakalpojumi vai preces ir \u012bpa\u0161i.<\/li>\n
- Tu esi izpl\u0101nojis, k\u0101 p\u0101rvald\u012bsi m\u0101jaslapu<\/strong> p\u0113c t\u0101s izstr\u0101des. Daudzk\u0101rt veiksm\u012bg\u0101ka b\u016bs m\u0101jaslapa, kur\u0101 saturs regul\u0101ri main\u0101s – par\u0101d\u0101s jauni produkti, raksti, atjaunin\u0101s kol\u0113\u0123u fotogr\u0101fijas. K\u0101dam ar to b\u016bs j\u0101nodarbojas. \u0160o darbu var uztic\u0113t \u0101rpakalpojuma veic\u0113jam, \u0161o darbu atsevi\u0161\u0137i apmaks\u0101jot. Ja \u0161\u0101das izmai\u0146as ir bie\u017eas, tas var k\u013c\u016bt apgr\u016btino\u0161i, jo ik reizi vajadz\u012bba ir j\u0101izskaidro, paveiktais darbs j\u0101kontrol\u0113 un bie\u017ei vien vair\u0101ku dienu ilgum\u0101 j\u0101sarakst\u0101s, l\u012bdz pan\u0101kts v\u0113lamais rezult\u0101ts. To var veikt ar\u012b tava uz\u0146\u0113muma darbinieks: ta\u010du tad tas tiek dar\u012bts atbilsto\u0161i darbinieka prasm\u0113m un m\u0101jaslapas veidot\u0101ja uzst\u0101d\u012bt\u0101s satura vad\u012bbas sist\u0113mas (CMS) iesp\u0113j\u0101m. Vienk\u0101r\u0161\u0101kas darb\u012bbas, piem\u0113ram, jaunu att\u0113lu galeriju, bloga rakstu vai jaunu produktu public\u0113\u0161ana ir viegli apg\u016bstamas. Iev\u0113rojami sare\u017e\u0123\u012bt\u0101k b\u016bs, piem\u0113ram, pievienot jaunu valodas versiju vai p\u0101rveidot m\u0101jaslapas strukt\u016bru.<\/li>\n<\/ul>\n
Kad izv\u0113l\u0113ties \u0101r\u0113jo izpild\u012bt\u0101ju?<\/p>\n
- \n
- Ja uz\u0146\u0113mumam l\u0113t\u0101k ir pirkt \u0101r\u0113jo pakalpojumu nevis t\u0113r\u0113t savu darbinieku laiku. Labas m\u0101jaslapas izveide prasa daudz laika!<\/li>\n
- Ja uz\u0146\u0113mum\u0101 neviens neprot veidot m\u0101jaslapas, bet ir nepiecie\u0161ama komplic\u0113ta m\u0101jaslapa. \u012asti neder\u0113s ar\u012b tas, ka k\u0101ds darbinieks nedaudz prot str\u0101d\u0101t ar m\u0101jaslap\u0101m – toties \u0161is darbinieks p\u0113c tam lieliski var pal\u012bdz\u0113t lapas uztur\u0113\u0161an\u0101.<\/li>\n
- Ja nepiecie\u0161ams izstr\u0101d\u0101t atsevi\u0161\u0137u, tehnolo\u0123iski un \/ vai dizaina zi\u0146\u0101 komplic\u0113tu m\u0101jaslapas sada\u013cu.<\/li>\n<\/ol>\n
K\u0101 izv\u0113l\u0113ties \u0101r\u0113jo izpild\u012bt\u0101ju?<\/p>\n
- \n
- Izlem, cik daudz finans\u0113juma tam velt\u012bsi – un tad, protams, centies taj\u0101 iek\u013cauties.<\/li>\n
- Atrodi t\u0101das savu pazi\u0146u, partneru vai klientu m\u0101jaslapas, kas tev pat\u012bk. P\u0101rbaudi, vai \u0161\u012bs lapas ir augstu ar\u012b tajos Google mekl\u0113jumu rezult\u0101tos, kuri nav apmaks\u0101ti. Ja rezult\u0101ts tevi apmierina: uzzini, kas \u0161\u012bs lapas izstr\u0101d\u0101ja un k\u0101da bija sadarb\u012bba.<\/li>\n
- Apzini vair\u0101kus v\u0113lamos izstr\u0101d\u0101t\u0101jus un izv\u0113lies tos, ar kuriem tev veidojas lab\u0101ka saikne. M\u0101jaslapas izstr\u0101de pras\u012bs labu komunik\u0101ciju ar darbu izpild\u012bt\u0101ju.<\/li>\n<\/ul>\n
Pa\u0161u sp\u0113kiem veidota m\u0101jaslapa<\/h4>\n
Nereti var sastapt apgalvojumus, ka m\u0101jaslapu veido\u0161ana ir tik sare\u017e\u0123\u012bta, ka uz\u0146\u0113mumiem labas m\u0101jaslapas var izstr\u0101d\u0101t tikai profesion\u0101li pakalpojumu sniedz\u0113ji. Tom\u0113r pa\u0161u sp\u0113kiem veidota lapa var b\u016bt veiksm\u012bga viena vienk\u0101r\u0161a iemesla d\u0113\u013c: kur\u0161 cits, ja ne pats uz\u0146\u0113m\u0113js vislab\u0101k zin\u0101s, k\u0101 uzrun\u0101t un ieinteres\u0113t savus klientus? Protams, interneta vide b\u016btiski at\u0161\u0137iras no tie\u0161\u0101s komunik\u0101cijas, bet \u0161\u012b at\u0161\u0137ir\u012bba nav absol\u016bta: cilv\u0113ki ar\u012b interneta vid\u0113 nov\u0113rt\u0113s uz\u0146\u0113m\u0113ja labo slavu (kas rad\u012bta ar\u012b \u0101rpus interneta), sp\u0113ju izprast klienta vajadz\u012bbas, ori\u0123inalit\u0101ti, sirsn\u012bbu un atsauc\u012bbu.<\/p>\n
Ja uz\u0146\u0113m\u0113js izlemj m\u0101jaslapu veidot saviem sp\u0113kiem, ir j\u0101r\u0113\u0137in\u0101s, ka n\u0101ksies ieguld\u012bt daudz laika, jo \u012bpa\u0161i, ja \u0161aj\u0101 jom\u0101 ir maz pieredzes. Sareizini tavas darba stundas izmaksas ar to stundu skaitu, kas b\u016bs nepiecie\u0161amas m\u0101jaslapas izveidei. Ja t\u0101s ir, piem\u0113ram, 10 stundas: uz priek\u0161u! Vismaz tikpat stundu aizietu, izv\u0113loties \u0101r\u0113jo darbu veic\u0113ju, ieskaidrojot vi\u0146am, k\u0101ds darbs j\u0101veic un kontrol\u0113jot paveikto. Ta\u010du, ja t\u0101s b\u016bs, piem\u0113ram, 200 stundas: visdr\u012bz\u0101k, saki sev \u201cn\u0113\u201d un mekl\u0113 citu darbu veic\u0113ju – t\u0101 b\u016bs izdev\u012bg\u0101k!<\/p>\n
Platformas izv\u0113le<\/h4>\n
Jaunas m\u0101jaslapas izveidei var izmantot \u013coti da\u017e\u0101dus instrumentus un to izv\u0113le liel\u0101 m\u0113r\u0101 noteiks turpm\u0101k\u0101s m\u0101jaslapas att\u012bst\u012bbas iesp\u0113jas. Popul\u0101r\u0101k\u0101s izv\u0113les ir:<\/p>\n
- \n
- M\u0101jaslapu tie\u0161saistes konstruktori (online website builders<\/em>), piem\u0113ram, Wix.com<\/em>, Mozello<\/em> (rad\u012bts Latvij\u0101!), Squarespace<\/em> un citi. S\u0101kuma posm\u0101 un vienk\u0101r\u0161u m\u0101jaslapu izveide ar \u0161iem r\u012bkiem ir \u013coti vienk\u0101r\u0161a, jo, piem\u0113ram, Wix.com<\/em> par\u016bp\u0113jas ar\u012b par m\u0101jaslapas izvieto\u0161anu (hostingu) un koda atjaunin\u0101jumiem. Tev nav tam j\u0101t\u0113r\u0113 laiks. Lapu izveide ar \u0161iem konstruktoriem ir aptuveni tikpat vienk\u0101r\u0161a, k\u0101 Powerpoint<\/em> prezent\u0101ciju izveide – lieliski! Tom\u0113r \u0161\u012bs sist\u0113mas ir lab\u0101k piem\u0113rotas vienk\u0101r\u0161\u0101m m\u0101jaslap\u0101m. Ja rodas specifiskas nepiecie\u0161am\u012bbas, piem\u0113ram, datu atlase p\u0113c vair\u0101kiem main\u012bgiem krit\u0113rijiem vai \u012bpa\u0161i tie\u0161saistes kartogr\u0101fiskie risin\u0101jumi, parasti n\u0101kas vien nopl\u0101t\u012bt rokas. Ar \u0161\u012bm sist\u0113m\u0101m ir gandr\u012bz neiesp\u0113jami izveidot un p\u0101rvald\u012bt simtiem lappu\u0161u lielu m\u0101jaslapu. \u0160\u012bm m\u0101jaslap\u0101m ir ierobe\u017eotas iesp\u0113jas veikt SEO optimiz\u0101ciju, ne vienm\u0113r t\u0101s ir pietiekami \u0101tras. Un, ja tas viss tevi neapmierina un v\u0113lies p\u0101riet uz citu platformu, piem\u0113ram, WordPress<\/em> – bie\u017ei (piem\u0113ram, p\u0101rejot no Wix.com<\/em>) n\u0101kas m\u0101jaslapu b\u016bv\u0113t no jauna. Raksta autors iesaka tev izv\u0113l\u0113ties \u0161o risin\u0101jumu tad, ja ir nepiecie\u0161ama vienk\u0101r\u0161a m\u0101jaslapa un p\u0113c izstr\u0101des tu tai vairs negatavojies velt\u012bt \u012bpa\u0161i daudz laika.<\/em><\/li>\n
- M\u0101jaslapas satura vad\u012bbas sist\u0113mas (content management systems<\/em> jeb CMS), piem\u0113ram, WordPress<\/em>, Joomla<\/em>, Drupal<\/em> un citas. \u0160\u012b ir visbie\u017e\u0101k izmantot\u0101 pieeja, turkl\u0101t izteikti domin\u0113 WordPress<\/em> – ap 35% pasaul\u0113 eso\u0161o m\u0101jaslapu veidotas ar \u0161o sist\u0113mu. CMS p\u0101rvald\u012bba ir sare\u017e\u0123\u012bt\u0101ka – n\u0101kas mekl\u0113t hostinga pakalpojumu sniedz\u0113ju un pieskat\u012bt savu m\u0101jaslapu, instal\u0113jot atjaunin\u0101jumus. \u0160o m\u0101jaslapu izveide jau ir sare\u017e\u0123\u012bt\u0101ka, lai gan pamatus var apg\u016bt da\u017eu stundu laik\u0101. Tom\u0113r, apg\u016bstot prasmi str\u0101d\u0101t ar, piem\u0113ram, WordPress<\/em> vai Drupal<\/em>, ir iesp\u0113jams veidot bezmaz visu, ko var v\u0113l\u0113ties, taj\u0101 skait\u0101 m\u0101jaslapas ar daudziem t\u016bksto\u0161iem lappu\u0161u. Apg\u016bstot da\u017e\u0101dus pa\u0146\u0113mienus un pieejas, var izveidot pietiekami \u0101tru m\u0101jaslapu, ir pla\u0161as iesp\u0113jas ieviest SEO strat\u0113\u0123ijas lab\u0101kiem Google<\/em> mekl\u0113jumu rezult\u0101tiem. Raksta autors iesaka \u0161o risin\u0101jumu izv\u0113l\u0113ties, ja tev ir saj\u016bta, ka m\u0101jaslapa n\u0101kotn\u0113 augs un main\u012bsies, ka to b\u016bs nepiecie\u0161ams regul\u0101ri papildin\u0101t un pievienot jaunas funkcijas. Izv\u0113loties \u0161o risin\u0101jumu, tav\u0101 uz\u0146\u0113mum\u0101 k\u0101dam b\u016bs j\u0101uz\u0146emas atbild\u012bba par m\u0101jaslapas uztur\u0113\u0161anu un \u0161o pien\u0101kumu apguvei s\u0101kotn\u0113ji j\u0101velta da\u017eas stundas laika.<\/em><\/li>\n
- M\u0101jaslapas, kas veidotas, izmantojot da\u017e\u0101dus web framework<\/em> r\u012bkus, piem\u0113ram Bootstrap<\/em>. Liel\u0101k\u0101 priek\u0161roc\u012bba: \u0161\u0101di var izveidot \u013coti \u0101tras m\u0101jaslapas, jo ir maz lieka koda. \u0160ai pieejai \u013coti v\u0113lamas ir labas HTML un CSS, k\u0101 ar\u012b JavaScript<\/em> prasmes. B\u016bs gr\u016bti un laikietilp\u012bgi rad\u012bt savu, \u012bpa\u0161u dizainu. Nespeci\u0101listam b\u016bs gr\u016bti p\u0101rvald\u012bt ar\u012b gatavu m\u0101jaslapu – ir j\u0101b\u016bt vismaz HTML kod\u0113\u0161anas prasm\u0113m un ir strikti j\u0101iev\u0113ro \u012bpa\u0161a \u0161ai lapai izstr\u0101d\u0101ta k\u0101rt\u012bba, piem\u0113ram, izvietojot server\u012b jaunus att\u0113lus vai bloga rakstus. Raksta autors iesaka \u0161o pieeju izv\u0113l\u0113ties tad, ja esi p\u0101rliecin\u0101ts, ka a) atbild\u012bgie uz\u0146\u0113muma darbinieki sp\u0113s labi p\u0101rvald\u012bt \u0161\u0101du m\u0101jaslapu un b) ir \u013coti svar\u012bgi, ka m\u0101jaslapa ir \u0101tra.<\/em><\/li>\n<\/ol>\n
Prasm\u012bgi m\u0101jaslapu programm\u0113t\u0101ji g\u016bst lieliskus pan\u0101kumus ar\u012b ar pa\u0161u rakst\u012btu kodu (hand coded website<\/em>) – \u0161\u0101das m\u0101jaslapas var b\u016bt v\u0113l \u0101tr\u0101kas un to iesp\u0113jas – v\u0113l pla\u0161\u0101kas. Strauji att\u012bst\u0101s ar\u012b jaunas pieejas m\u0101jaslapu veido\u0161an\u0101, piem\u0113ram headless CMS<\/em>, kas \u013cauj veidot tie\u0161saistes pakalpojumus (ne tikai m\u0101jaslapas), kas nav atkar\u012bgi no augst\u0101k uzskait\u012btaj\u0101m izv\u0113l\u0113m.<\/p>\n
N\u0101kamaj\u0101 rakst\u0101: K\u0101 piesaist\u012bt valsts, starptautisko un banku finans\u0113jumu?<\/em><\/p>\n
Atsauces<\/h4>\n
[1]<\/a> Service Design – Design is Not Just for Products.<\/a><\/p>\n
[2]<\/a> Bradford Prairie. Logos Are Overrated: The Future of Brand Identity.<\/a><\/p>\n
[3]<\/a> Alfred Lua. 9 Social Media Goals You Can Set for Your Business (and How to Track Them).<\/a><\/p>\n
[4]<\/a> Christina Newberry, Evan LePage. How to Create a Social Media Strategy in 8 Easy Steps (Free Template).<\/a><\/p>\n
[5]<\/a> Louise Myers. How Often To Post On Social Media: 2020 Success Guide.<\/a><\/p>\n
[6]<\/a> Scott Ayres. Should Text Be On Instagram Image Posts: Yes or No?<\/a><\/p>\n
[7]<\/a> Sandeep Rathore. 29% of Small Businesses Will Start a Website This Year.<\/a> 26.02.2020.<\/p>\n
[8]<\/a> Christina Newberry. The Facebook Pixel: What It Is and How to Use it.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\u0160is ir tre\u0161ais no \u010detriem SIA \u201cEmerging Solutions\u201d sagatavotajiem rakstiem, kurus pied\u0101v\u0101jam mazo un vid\u0113jo uz\u0146\u0113mumu vad\u012bt\u0101jiem. Rakstu t\u0113mas ir \u0161\u0101das: P\u0101rmai\u0146as un tendences. K\u0101das p\u0101rmai\u0146as nes \u0161\u012b kr\u012bze un k\u0101 Jums uz t\u0101m rea\u0123\u0113t, izmantojot kr\u012bzes sniegt\u0101s iesp\u0113jas? Uz\u0146\u0113muma pl\u0101no\u0161ana kr\u012bzes laik\u0101. K\u0101 pie\u0146emt l\u0113mumus situ\u0101cij\u0101, kad pat tuv\u0101k\u0101","protected":false},"author":1,"featured_media":7651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-lv"],"yoast_head":"\n
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CMS p\u0101rvald\u012bba ir sare\u017e\u0123\u012bt\u0101ka – n\u0101kas mekl\u0113t hostinga pakalpojumu sniedz\u0113ju un pieskat\u012bt savu m\u0101jaslapu, instal\u0113jot atjaunin\u0101jumus. \u0160o m\u0101jaslapu izveide jau ir sare\u017e\u0123\u012bt\u0101ka, lai gan pamatus var apg\u016bt da\u017eu stundu laik\u0101. Tom\u0113r, apg\u016bstot prasmi str\u0101d\u0101t ar, piem\u0113ram, WordPress<\/em> vai Drupal<\/em>, ir iesp\u0113jams veidot bezmaz visu, ko var v\u0113l\u0113ties, taj\u0101 skait\u0101 m\u0101jaslapas ar daudziem t\u016bksto\u0161iem lappu\u0161u. Apg\u016bstot da\u017e\u0101dus pa\u0146\u0113mienus un pieejas, var izveidot pietiekami \u0101tru m\u0101jaslapu, ir pla\u0161as iesp\u0113jas ieviest SEO strat\u0113\u0123ijas lab\u0101kiem Google<\/em> mekl\u0113jumu rezult\u0101tiem. Raksta autors iesaka \u0161o risin\u0101jumu izv\u0113l\u0113ties, ja tev ir saj\u016bta, ka m\u0101jaslapa n\u0101kotn\u0113 augs un main\u012bsies, ka to b\u016bs nepiecie\u0161ams regul\u0101ri papildin\u0101t un pievienot jaunas funkcijas. Izv\u0113loties \u0161o risin\u0101jumu, tav\u0101 uz\u0146\u0113mum\u0101 k\u0101dam b\u016bs j\u0101uz\u0146emas atbild\u012bba par m\u0101jaslapas uztur\u0113\u0161anu un \u0161o pien\u0101kumu apguvei s\u0101kotn\u0113ji j\u0101velta da\u017eas stundas laika.<\/em><\/li>\n
- M\u0101jaslapu tie\u0161saistes konstruktori (online website builders<\/em>), piem\u0113ram, Wix.com<\/em>, Mozello<\/em> (rad\u012bts Latvij\u0101!), Squarespace<\/em> un citi. S\u0101kuma posm\u0101 un vienk\u0101r\u0161u m\u0101jaslapu izveide ar \u0161iem r\u012bkiem ir \u013coti vienk\u0101r\u0161a, jo, piem\u0113ram, Wix.com<\/em> par\u016bp\u0113jas ar\u012b par m\u0101jaslapas izvieto\u0161anu (hostingu) un koda atjaunin\u0101jumiem. Tev nav tam j\u0101t\u0113r\u0113 laiks. Lapu izveide ar \u0161iem konstruktoriem ir aptuveni tikpat vienk\u0101r\u0161a, k\u0101 Powerpoint<\/em> prezent\u0101ciju izveide – lieliski! Tom\u0113r \u0161\u012bs sist\u0113mas ir lab\u0101k piem\u0113rotas vienk\u0101r\u0161\u0101m m\u0101jaslap\u0101m. Ja rodas specifiskas nepiecie\u0161am\u012bbas, piem\u0113ram, datu atlase p\u0113c vair\u0101kiem main\u012bgiem krit\u0113rijiem vai \u012bpa\u0161i tie\u0161saistes kartogr\u0101fiskie risin\u0101jumi, parasti n\u0101kas vien nopl\u0101t\u012bt rokas. Ar \u0161\u012bm sist\u0113m\u0101m ir gandr\u012bz neiesp\u0113jami izveidot un p\u0101rvald\u012bt simtiem lappu\u0161u lielu m\u0101jaslapu. \u0160\u012bm m\u0101jaslap\u0101m ir ierobe\u017eotas iesp\u0113jas veikt SEO optimiz\u0101ciju, ne vienm\u0113r t\u0101s ir pietiekami \u0101tras. Un, ja tas viss tevi neapmierina un v\u0113lies p\u0101riet uz citu platformu, piem\u0113ram, WordPress<\/em> – bie\u017ei (piem\u0113ram, p\u0101rejot no Wix.com<\/em>) n\u0101kas m\u0101jaslapu b\u016bv\u0113t no jauna. Raksta autors iesaka tev izv\u0113l\u0113ties \u0161o risin\u0101jumu tad, ja ir nepiecie\u0161ama vienk\u0101r\u0161a m\u0101jaslapa un p\u0113c izstr\u0101des tu tai vairs negatavojies velt\u012bt \u012bpa\u0161i daudz laika.<\/em><\/li>\n
- Tu esi izpl\u0101nojis, k\u0101 p\u0101rvald\u012bsi m\u0101jaslapu<\/strong> p\u0113c t\u0101s izstr\u0101des. Daudzk\u0101rt veiksm\u012bg\u0101ka b\u016bs m\u0101jaslapa, kur\u0101 saturs regul\u0101ri main\u0101s – par\u0101d\u0101s jauni produkti, raksti, atjaunin\u0101s kol\u0113\u0123u fotogr\u0101fijas. K\u0101dam ar to b\u016bs j\u0101nodarbojas. \u0160o darbu var uztic\u0113t \u0101rpakalpojuma veic\u0113jam, \u0161o darbu atsevi\u0161\u0137i apmaks\u0101jot. Ja \u0161\u0101das izmai\u0146as ir bie\u017eas, tas var k\u013c\u016bt apgr\u016btino\u0161i, jo ik reizi vajadz\u012bba ir j\u0101izskaidro, paveiktais darbs j\u0101kontrol\u0113 un bie\u017ei vien vair\u0101ku dienu ilgum\u0101 j\u0101sarakst\u0101s, l\u012bdz pan\u0101kts v\u0113lamais rezult\u0101ts. To var veikt ar\u012b tava uz\u0146\u0113muma darbinieks: ta\u010du tad tas tiek dar\u012bts atbilsto\u0161i darbinieka prasm\u0113m un m\u0101jaslapas veidot\u0101ja uzst\u0101d\u012bt\u0101s satura vad\u012bbas sist\u0113mas (CMS) iesp\u0113j\u0101m. Vienk\u0101r\u0161\u0101kas darb\u012bbas, piem\u0113ram, jaunu att\u0113lu galeriju, bloga rakstu vai jaunu produktu public\u0113\u0161ana ir viegli apg\u016bstamas. Iev\u0113rojami sare\u017e\u0123\u012bt\u0101k b\u016bs, piem\u0113ram, pievienot jaunu valodas versiju vai p\u0101rveidot m\u0101jaslapas strukt\u016bru.<\/li>\n<\/ul>\n
- Tu esi izpl\u0101nojis m\u0101jaslapas saturu un strukt\u016bru<\/strong> t\u0101, lai t\u0101 b\u016btu piem\u0113rota tie\u0161i tavu klientu un ar\u012b tav\u0101m tagadnes un n\u0101kotnes vajadz\u012bb\u0101m. V\u0113l lielisk\u0101k, ja tev ir sagatavots vizu\u0101lais materi\u0101ls un teksts – t\u0101 b\u016bs l\u0113t\u0101k, \u0101tr\u0101k un rezult\u0101ts lab\u0101k atbild\u012bs tam, kas nepiecie\u0161ams tavam uz\u0146\u0113mumam. Kas notiks, ja tu to neb\u016bsi izdar\u012bjis? Nekas \u012bpa\u0161s: darbu izpild\u012bt\u0101js b\u016bs spiests atrisin\u0101t \u0161o situ\u0101ciju tav\u0101 viet\u0101 un vi\u0146\u0161 to, protams, dar\u012bs sev p\u0113c iesp\u0113jas l\u0113t\u0101k\u0101 veid\u0101, piem\u0113ram, izmantojot l\u012bdz\u012bgu uz\u0146\u0113mumu m\u0101jaslapu paraugus. M\u0101jaslapas izstr\u0101d\u0101t\u0101js vair\u0101k vai maz\u0101k laipni komunic\u0113s, pied\u0101v\u0101s da\u017e\u0101dus risin\u0101jumu variantus – ar\u012b vi\u0146am apmierin\u0101ts klients ir \u013coti svar\u012bgs. Ta\u010du vi\u0146\u0161 nevar izpl\u0101not tava uz\u0146\u0113muma darb\u012bbu, izdom\u0101t, ar ko tu esi lab\u0101ks par konkurentiem un k\u0101d\u0113\u013c tavi pakalpojumi vai preces ir \u012bpa\u0161i.<\/li>\n
- Darb\u012bba soci\u0101lajos t\u012bklos ir k\u0101 maratons<\/strong> – tas ir ilgi, nogurdino\u0161i un nedr\u012bkst atsl\u0101bt. T\u0101d\u0113\u013c, jau uzs\u0101kot \u0161o darbu, ir j\u0101b\u016bt skaidram pl\u0101nam[4]<\/a> un ir \u013coti skaidri j\u0101zina, kur\u0161 darbinieks ko dar\u012bs.<\/li>\n
- L\u012bdz\u012bgi, k\u0101 jebkurai citai darb\u012bbai, ar\u012b darbam soci\u0101lajos t\u012bklos ir j\u0101b\u016bt ar noteiktu m\u0113r\u0137i<\/strong>. Cit\u0101di nav v\u0113rts pat s\u0101kt![3]<\/a><\/li>\n
- Aizvien liel\u0101ku noz\u012bmi m\u016bsdien\u0101s ieg\u016bst kvalitat\u012bvi izstr\u0101d\u0101ts pakalpojuma dizains<\/strong>[1]<\/a> – ja tas ir izstr\u0101d\u0101ts, ir daudz vienk\u0101r\u0161\u0101k organiz\u0113t savu darbu ar\u012b interneta vid\u0113.<\/li>\n
- Soci\u0101lie t\u012bkli:<\/strong> Kuros t\u012bklos uz\u0146\u0113mums akt\u012bv\u0101k darbosies? Vai ir skaidri m\u0113r\u0137i? Vai komunik\u0101cijai ir atv\u0113l\u0113ts kompetenta darbinieka laiks? Vai ir \u012bpa\u0161s komunik\u0101cijas stils un pl\u0101ns? K\u0101 uz\u0146\u0113mums soci\u0101lajos t\u012bklos veidos savu kopienu – kas vienos \u0161os cilv\u0113kus?<\/li>\n
- Uz\u0146\u0113muma pl\u0101no\u0161ana kr\u012bzes laik\u0101<\/a>. K\u0101 pie\u0146emt l\u0113mumus situ\u0101cij\u0101, kad pat tuv\u0101k\u0101 n\u0101kotne ir neskaidra?<\/em><\/li>\n